Looking for ways to increase engagement and brand awareness on your Facebook page? Use these Facebook post ideas for keeping your audience inspired and coming back for more.
With over 1.79 billion people using Facebook everyday, the long-standing social platform remains as active as ever. Active users depend on their Facebook feeds to keep them up-to-date on the latest news, trends, products, and everything in-between.
So what do businesses and brands need to do to take advantage of this highly engaged audience? It all starts with having an active Facebook business page and a strong content strategy to keep your page top of mind.
Having an active Facebook page sounds a lot easier than it is, especially with how quickly the social network evolves and adds new features. So, no matter what stage you’re at with your Facebook page, our goal is to help you add new elements of creativity to help your content perform.
Facebook Content Types
Whether you’re sharing a business update or hosting a Facebook Live, video content is still the best performer. After all, Facebook users view 100 million hours of video on Facebook daily. As video content continues to accelerate, we see many new video features grow in popularity such as the optimization of Facebook Stories, Facebook Playlists, and 360 Video.
New features can be exciting. However, knowing what to post or how to optimize video content that delivers strong results can create a real scramble. No matter which new feature you choose to explore, a key component for keeping new audiences engaged is to post high-quality content that resonates with your audience. So whether your goal is to increase sales, promote brand awareness, or connect with customers, these twelve content tips and tricks will help you build momentum on your Facebook pages.
1. Post to Facebook Stories
If you originally hesitated using Facebook Stories, you’re not alone. However, more brands and small businesses are jumping on board with the engaging feature. In fact, over 300 million use Facebook Stories each day. Similar to IG Stories, this feature encourages brands and businesses to engage their Facebook audience with the latest news, video content, and a call-to-action via swipe-up links.
Tip: If you’re worried about spending more time and money creating Facebook Stories, simply re-purpose or re-post your IG Stories. Or, access free text-over-image templates within Shutterstock Editor or mobile apps like Over instead.
2. Upload a video Campaign as your cover image
As your business evolves, so should the content within your Facebook Page. If it’s been a while since your last page update, start by updating your home page. Include a fresh profile photo and make sure all your business details are up-to-date.
Next, update your cover image to the latest video campaign, where it’ll be displayed at the top of your page for all to see. Keep it in mind that whenever you update your cover image, you have the option to display the update as a post within your feed. Use this bonus feature to maximize engagement and awareness for your campaign.
You can also include a CTA within your cover image caption, similar to Shutterstock’s 2020 Creative Trends cover image that directs you to the latest trends report.
Tip: Videos with captions out-perform video content without captions, as 85% of Facebook users watch videos with the sound off. If you don’t have access to a video file or campaign, instead try creating a banner image with text-overlay here.
3. Share content that celebrates community and culture
No longer is LinkedIn the only relevant platform for sharing company news and culture. Believe it or not, your Facebook audience is also eager to engage with your milestones and celebrate your community. To initiate positive engagement and expand your reach across new networks, try posting internal and external community news and business updates.
Tip: To get creative, use elements of design and text-overlays to highlight community news and updates similar to Sprout Social.
4. Post holiday and seasonal content
A great way to keep your content calendars active is by streamlining seasonal and hashtag holiday content within your calendars. Whether you like posting stunning imagery or user generated content, seasonal and holiday content can act as a tool for providing awareness and educational value. It can also support your sales goals of keeping track of memorable dates and holidays that reflect your buyer’s needs.
Tip: Whether you’re planning for Mother’s Day or celebrating #NationalDonut day with your staff, stay on top of holidays and seasonal hashtag days by downloading a handy social media content calendar.
5. Promote your shop
If you haven’t already, we highly recommend setting up Facebook Shops for your e-commerce business. Facebook Shops is a mobile-first shopping experience and business tool that makes it easy for your audience to purchase products straight off of your feed. Not only is Facebook Shops customizable to your business, but it can be a great tool for featuring new and existing products on your website.
Tip: A great way to engage your audience is by posting a carousel of your latest products, similar to how French bridal designer Christina Sfez does it here.
6. User-Generated Content (UGC)
Do customers and followers tag you in photos or videos of them using your products? Or perhaps you’re seeing customer reviews pop up on your Facebook page. Integrate this type of user generated content (UGC) into your content calendars as a tool for posting organic content that highlights your brand or business in a positive way.
Sharing UGC is a great way to add creativity to your feeds when showcasing members within your community. Take inspiration from Hi Super Hi who adds UGC to branded templates, and A-System who re-posts UGC within a carousel post. There are endless ways to get creative with UGC, whether you’re re-posting content within your Facebook Stories or creating a weekly hashtag such as #FeatureFriday.
Note: Ask the original creator for permission prior to re-posting any UGC on your page.
7. Re-post your Facebook Live
Facebook Live is a great tool for covering events, breaking news, and interviews, all in a live broadcast real-time video format. The live broadcasting feature is easy to use and both mobile and desktop friendly. If you’re planning to go Live on Facebook, a great way to extend the lifetime of your Live is by saving and/or reposting the clip onto your feed following the event.
Take inspiration from Thinkific who provided a Facebook Live recap and a call-to-action following the interview. This allowed their audience to access the interview at their convenience. Plus, participants could also re-share it on their feeds.
8. Use design to convey updates and important messages
A great way to highlight important messaging and announcements is by designing text-over-image posts. This content strategy provides a more sophisticated tone that allows for the important message to speak for itself in a clear and scroll-stopping way.
The goal of your design posts should be to make it easy for your audience to learn, save, and share the information you promote.
Tip: Make your own Facebook design posts with our free our Editor Templates.
9. Promote a contest or giveaway
Are you running a contest or giveaway on Instagram? Gain more exposure and expand your reach by promoting the contest or giveaway with your Facebook audience. This will also provide an opportunity to share and transfer Facebook followers to your other social channels.
10. Share your TikTok or Instagram Reels videos
Tiktok and Instagram Reels are not only popular with the younger Gen-Z crowds. Audiences of all ages are responding to the humor and relatability of this streamlined video platform. As a result, we’re seeing brands and businesses like Bud Light re-post viral TikTok videos on their Facebook Pages. The result? Tons of engagement and comments proving that this strategy is here to stay.
11. Ask engaging questions
Similar to the popular questions feature on Twitter and Instagram Stories, we’re also seeing many brands and businesses ask questions to generate engagement on their Facebook pages. If you’re interested in hearing feedback from your audience, try asking questions that relate to your products and/or community. If you want to get a bit more creative instead, try posing a question within a video post. Take a look at how Wendy’s does it.
12. Promote a Tweet or Post that went viral
Over the past year, we’ve seen digital aesthetics rise in the form of memes or screen-grabs that display viral tweets or messages from other social platforms. On Facebook, Netflix does a great job of adding elements of humor within their content to engage their audiences and draw in new ones.
Tip: Reposting tweets or other viral posts on Facebook is a great tool for engaging your audience through humor and creativity.
Cover image by denvitruk.
Looking for more tips to increase engagement and add creativity on Facebook? Check out these articles:
How to Master the PC to Instagram Workflow for PostsHow Creative Departments Have Spurred Innovation During CoronavirusCreating a Great First Impression with Facebook Pinned PostsApproaching Print Marketing in the Digital AgeHow to Shoot and Edit Videos Using Instagram Reels
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