Learn six effective brochure folds for print marketing campaigns and what makes them so spectacular (and memorable) for your business.
Brochures are an excellent marketing tool to summarize key concepts in a way that grabs attention and is easy to remember. Choosing the right fold is almost as important as the content you place on each page. Here are six types of brochure folds that provide great results.
The Half Fold: Simple and Clear
The half fold consists of a single page, folded equally. This option excels because of its simplicity. Bi-fold brochures progress clearly from front to back — with an introduction, two main points, and a call to action.
The Tri-Fold: Quick and Effective
Tri-fold brochures have an attention-grabbing vertical style that also happens to be easy for customers to slip inside a pocket or purse. A single page is divided into three equal sections, with one side folded on top.
With tri-fold formats, you can share more ideas but with less space for each one. Bullet points are an excellent solution, keeping readers engaged from beginning to end.
The Z Fold: Storytelling Perfection
This style is exceptional for taking your audience on a journey. Once opened, the brochure shows a single cohesive narrative, making Z-fold media ideal for brand history or “from idea to execution” content. You also have complete control over panel length, with images extending across multiple pages.
The Accordion Fold: Unique and Luxurious
Technically, there is no limit to the size or length of accordion-style brochures. While more costly, these powerful pieces will grab your attention, thanks to large pages with plenty of room for details. Ironically, many successful accordion brochures — such as fashion promotions — rely on amazing photos to do the talking, thus keeping written statements short and sweet.
The Gate Fold: Interactive and Irresistible
Gate-fold brochures have a large center page, with two edge folds that cover the main content. Striking questions or bold images used on the front are designed to pique the curiosity of passersby, motivating them to open the brochure to discover more.
The Die-Cut Z Fold: Quirky and Humorous
By cutting a normal Z-fold brochure’s front panel at an angle, die-cut options let you use several pages, simultaneously. The tease-like (often humorous) nature of die-cut formats is great for getting people to pick up your brochure.
How to Choose the Right Brochure Folds for Your Business
The best brochure fold depends on your objectives. Certain types of folds are naturally better at product reveals or humor, while others automatically offer a sense of luxury. Here are a few aspects to consider:
What kind of product or service do I want to highlight?
How much space do I need for additional information?
What kind of emotional response am I looking for?
How can I highlight my brand’s identity?
What is the main purpose of this campaign?
What all print marketing campaigns have in common is the effect of breathtaking images. High-quality, professional photographs can literally be the difference between someone picking up a brochure or someone ignoring it. Find amazing, expressive images at Shutterstock.
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