Tag: art

Photography

How to shoot beautiful abstract photography

In 1951, the photographer Edward Steichen, serving as the director of MoMA’s Department of Photography, organized an exhibition devoted entirely to abstract photography. The 150 images featured in the show ranged from fine art pieces to scientific studies to light drawings, including meticulously planned compositions and works made by happy accident. Today, the individuals included […]

Photography

How to use color in commercial photography

According to research from the marketing company WebPageFX, it takes fewer than 90 seconds for customers to form subconscious judgments about products—with a whopping 85% citing color as the primary reason for purchasing a certain product and 80% saying color increases brand recognition. Furthermore, ads in color are read up to 42% more often than […]