Tag: commercial

Photography

Best practices: Conceptual still life

Heinz once advertised their “hot ketchup” with a photo of a french fry—burned to a crisp at one end. A few years ago, the Van Gogh Museum Cafe in Amsterdam cleverly referenced the artist in an ad featuring a photo of a simple coffee cup with a broken handle. Colgate famously ran photos of fruits […]

Photography

Our eight tips for Licensing success

Perhaps more than ever, today’s brands understand the value of using high-quality commercial photography in their marketing materials, whether they’re posting on Instagram Stories or publishing a magazine spread. In fact, according to research from HubSpot, marketers find photo and image posts to be the most successful at engaging their audiences on social media, beating […]

Photography

How to easily submit your 500px Profile photos to Licensing

In recent years, images from the 500px collection on Getty Images have appeared on websites for leading newspapers and magazines, such as Forbes, Metro, The Telegraph, Smithsonian Magazine, Cosmopolitan, Buzzfeed, Country Living, and Men’s Health, to name just a few. Unlike most photo-sharing communities, 500px empowers their Licensing Contributors to sell work online and earn […]

Photography

Celebrating Earth Day in commercial photography

Last year, on Earth Day’s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as […]

Photography

Bringing realness and authenticity to your commercial portfolio

You might not have heard the phrase “perfection fatigue,” but we’ve all experienced it. For decades, many brands have contributed to unrealistic beauty standards through the use of overly retouched photos, but fortunately, in the last few years, the tables have turned. Customers are speaking out about airbrushing and demanding more inclusive marketing—and companies are […]