Heinz once advertised their “hot ketchup” with a photo of a french fry—burned to a crisp at one end. A few years ago, the Van Gogh Museum Cafe in Amsterdam cleverly referenced the artist in an ad featuring a photo of a simple coffee cup with a broken handle. Colgate famously ran photos of fruits […]
Tag: conceptual
How to boost visibility with conceptual keywording
The top questions on the minds of most commercial photographers these days are, “What kinds of images do buyers want right now?” and “How can I make my photos more visible?” To answer both of these questions, we can look at some of the trending search terms on 500px and Getty Images; their data shows […]
Discover: Renat Renee-Ell’s monochrome series will mesmerize you
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