In the last few years, surveys from the Pew Research Center have found that the majority of Americans (79%) are concerned about how companies are using their personal data, while 81% say the potential risks of data collection by companies outweigh the benefits. On top of that, a little more than half (52%) said they […]
Main photo: Vicente Concha Like you, we’re passionate about photography and want to find a place for every photo in our collection. So, in an effort to remove any guesswork on your part, we’re going to take a second to lay out some guidelines and simplify the submission process. One of the most common points […]
In the last few years, Google Images has implemented multiple changes to help photographers sell their work through the search engine, from adding image rights metadata to specifying Licensing information for potential buyers. In 2021, search engines remain one of the most important ways for photographers to market and promote their images, but many still […]
Heinz once advertised their “hot ketchup” with a photo of a french fry—burned to a crisp at one end. A few years ago, the Van Gogh Museum Cafe in Amsterdam cleverly referenced the artist in an ad featuring a photo of a simple coffee cup with a broken handle. Colgate famously ran photos of fruits […]
Perhaps more than ever, today’s brands understand the value of using high-quality commercial photography in their marketing materials, whether they’re posting on Instagram Stories or publishing a magazine spread. In fact, according to research from HubSpot, marketers find photo and image posts to be the most successful at engaging their audiences on social media, beating […]
In recent years, images from the 500px collection on Getty Images have appeared on websites for leading newspapers and magazines, such as Forbes, Metro, The Telegraph, Smithsonian Magazine, Cosmopolitan, Buzzfeed, Country Living, and Men’s Health, to name just a few. Unlike most photo-sharing communities, 500px empowers their Licensing Contributors to sell work online and earn […]
In 2020, much of our lives were put on hold, but photographers, creatives, and marketers still found ways to produce content from home. Honda released a commercial shot entirely at home, using a toy car, while Zara had models shoot their campaign visuals from their homes. Tyler Babin shot a Nike advertisement in his living […]
Last year, on Earth Day’s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as […]
At the start of this year, the Special Covid-19 Edition of The CMO Survey revealed that social media spending increased to 23.2% of marketing budgets by June 2020, up from 13.3% in February. As brands turned to social media to connect with customers, the visual marketing landscape shifted to suit a new era—and new platforms. […]
You might not have heard the phrase “perfection fatigue,” but we’ve all experienced it. For decades, many brands have contributed to unrealistic beauty standards through the use of overly retouched photos, but fortunately, in the last few years, the tables have turned. Customers are speaking out about airbrushing and demanding more inclusive marketing—and companies are […]
