Tag: marketing


Color Forecasting: How Are Color Trends Created?

How are these color trends created, who creates them, and are they simply a spontaneous fad? Let’s take a look. With color forecasting influential in generating billions for the retail sector each year, color trends are no flash in the pan. In fact, color forecasting is a specialist industry, with experts from a range of […]


What Will the Soundtrack for Summer 2021 Entail?

As the world cautiously reopens, we look for music to provide the soundtrack to our re-emergence. The question is: What will our song be? In the face of unspeakable adversity and tragedy, mankind has always looked to music as a way to provide evocation of our collective emotions. For the past year, as concert venues […]


The Psychology Behind Why We Share on Social Media

When it comes to social media sharing, psychology plays an important role. Let’s take a look at five main explanations for this. Social media content is taking over the internet—literally. Twitter’s audience grew 29% year-over-year to a staggering 187 million users, sending out over 500 million tweets per day. On YouTube, users upload 400 hours of […]