Perhaps more than ever, today’s brands understand the value of using high-quality commercial photography in their marketing materials, whether they’re posting on Instagram Stories or publishing a magazine spread. In fact, according to research from HubSpot, marketers find photo and image posts to be the most successful at engaging their audiences on social media, beating […]
In recent years, images from the 500px collection on Getty Images have appeared on websites for leading newspapers and magazines, such as Forbes, Metro, The Telegraph, Smithsonian Magazine, Cosmopolitan, Buzzfeed, Country Living, and Men’s Health, to name just a few. Unlike most photo-sharing communities, 500px empowers their Licensing Contributors to sell work online and earn […]
Here’s everything you need to know about the Patch Tool with this step-by-step tutorial to touch up your images. When you take a picture only to later realize it wasn’t perfect, you don’t have to go back and reshoot the photo. Instead, you can use the help of an image editing software such as Adobe […]
In 2020, much of our lives were put on hold, but photographers, creatives, and marketers still found ways to produce content from home. Honda released a commercial shot entirely at home, using a toy car, while Zara had models shoot their campaign visuals from their homes. Tyler Babin shot a Nike advertisement in his living […]
Last year, on Earth Day’s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as […]
At the start of this year, the Special Covid-19 Edition of The CMO Survey revealed that social media spending increased to 23.2% of marketing budgets by June 2020, up from 13.3% in February. As brands turned to social media to connect with customers, the visual marketing landscape shifted to suit a new era—and new platforms. […]
Bounce into our collection of Not Bunnies. Cuddly, adorable creatures in bunny-disguise. Hare-raisingly funny, they are sure to crack you up! We love dressing things up as other things. So much so that we have entire holidays dedicated to disguises. Whether we’re putting babies, house pets, or inanimate objects in adorable outfits, there’s something inherently […]
According to a 2020 survey, 75% of workers have experienced burnout on the job, with 40% saying it’s a direct result of the COVID-19 pandemic. We’re living in an uncertain time, and between schedule changes, remote work, and longer hours, stress feels inevitable, even for people who love their jobs. For photographers, burnout can take […]
You might not have heard the phrase “perfection fatigue,” but we’ve all experienced it. For decades, many brands have contributed to unrealistic beauty standards through the use of overly retouched photos, but fortunately, in the last few years, the tables have turned. Customers are speaking out about airbrushing and demanding more inclusive marketing—and companies are […]
In the winter of 2020, amid the global coronavirus pandemic, 60% of Americans reported that they would not be traveling to see friends and family for the holidays. But at the same time, many of us longed to reconnect with those closest to us, found new ways to communicate, and made plans for the future. […]
