In the last few years, surveys from the Pew Research Center have found that the majority of Americans (79%) are concerned about how companies are using their personal data, while 81% say the potential risks of data collection by companies outweigh the benefits. On top of that, a little more than half (52%) said they […]
Tag: photography
How to help buyers easily find your commercial photography
In the last few years, Google Images has implemented multiple changes to help photographers sell their work through the search engine, from adding image rights metadata to specifying Licensing information for potential buyers. In 2021, search engines remain one of the most important ways for photographers to market and promote their images, but many still […]
Our eight tips for Licensing success
Perhaps more than ever, today’s brands understand the value of using high-quality commercial photography in their marketing materials, whether they’re posting on Instagram Stories or publishing a magazine spread. In fact, according to research from HubSpot, marketers find photo and image posts to be the most successful at engaging their audiences on social media, beating […]
How to easily submit your 500px Profile photos to Licensing
In recent years, images from the 500px collection on Getty Images have appeared on websites for leading newspapers and magazines, such as Forbes, Metro, The Telegraph, Smithsonian Magazine, Cosmopolitan, Buzzfeed, Country Living, and Men’s Health, to name just a few. Unlike most photo-sharing communities, 500px empowers their Licensing Contributors to sell work online and earn […]
How to Work with the Patch Tool in Adobe Photoshop
Here’s everything you need to know about the Patch Tool with this step-by-step tutorial to touch up your images. When you take a picture only to later realize it wasn’t perfect, you don’t have to go back and reshoot the photo. Instead, you can use the help of an image editing software such as Adobe […]
Six commercial shoots you can do from your own home
In 2020, much of our lives were put on hold, but photographers, creatives, and marketers still found ways to produce content from home. Honda released a commercial shot entirely at home, using a toy car, while Zara had models shoot their campaign visuals from their homes. Tyler Babin shot a Nike advertisement in his living […]
Celebrating Earth Day in commercial photography
Last year, on Earth Day’s 50th anniversary, a survey from Kearney revealed that even amid the pandemic, consumers feel a strong and growing interest in the environment. Almost half (48%) said that the pandemic had made them more concerned about the environment, and 55% said that they were more likely to purchase environmentally-friendly products as […]
Landscape vs. portrait: What’s best for Licensing in the age of social media?
At the start of this year, the Special Covid-19 Edition of The CMO Survey revealed that social media spending increased to 23.2% of marketing budgets by June 2020, up from 13.3% in February. As brands turned to social media to connect with customers, the visual marketing landscape shifted to suit a new era—and new platforms. […]
We Can’t Believe They’re Not Bunnies: Animals, Babies, and More in Easter Disguise
Bounce into our collection of Not Bunnies. Cuddly, adorable creatures in bunny-disguise. Hare-raisingly funny, they are sure to crack you up! We love dressing things up as other things. So much so that we have entire holidays dedicated to disguises. Whether we’re putting babies, house pets, or inanimate objects in adorable outfits, there’s something inherently […]
10 tips for avoiding creative burnout
According to a 2020 survey, 75% of workers have experienced burnout on the job, with 40% saying it’s a direct result of the COVID-19 pandemic. We’re living in an uncertain time, and between schedule changes, remote work, and longer hours, stress feels inevitable, even for people who love their jobs. For photographers, burnout can take […]