Tag: smb

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Improving Your Brand-Agency Relationships

Increasingly, brands are re-evaluating how to resource their marketing teams. Here are a few ways to navigate the growing uncertainty between marketing teams and agencies. There’s a growing trend in marketing where many brands are taking their content and creative work in-house and out of scope from their agencies. It wasn’t long ago that agencies […]

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IGTV: The Value and Usefulness of Streaming Video

Learn everything about Instagram’s new IGTV platform and discover tips for creating powerful IGTV videos for your business. Smartphone users have been able to upload videos to their Instagram account for a while, with one main drawback: a 60-second limit to video size. IGTV is the answer to this obstacle, and a whole new creative […]

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6 Marketing Channels to Audit for Content Consistency

Content consistency is an important consideration in any content marketing strategy. Here are six channels you should audit today for evaluating content consistency. The reasons why marketers often overlook content consistency are varied and cover everything from a lack of resourcing, to the pressure to create differentiated content, to multiple channels to manage content for. […]

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How to Win Back Customers with Personalized Email

Tired of costly customer acquisition campaigns? Consider shifting to customer retention. Here’s how to win back customers with email, as well a few easy ways to minimize the number of customers who walk away for good. Customer acquisition is a costly business. According to Invespcro, it costs five times as much to attract a new […]